What We Can Learn From The CA Governor's Race

The Westly-Angelides race held steady the whole night--Angelides won by 4.2%. This race should be very instructive for those trying out themes and strategies.

Angelides, the State Treasurer and former Dem Party Chair, is the more traditional Democrat on the issues, but as soon as Schwarzenegger was elected, Angelides positioned himself as the voice of fiscal responsibility, opposing Arnold's $15 billion debt bond and arguing that the state needed to face up to its fiscal problems. Westly, the State Controller, campaigned at Arnold's side to pass the debt bond.

Last year, when Arnold veered hard right at the suggestion of some White House operatives and qualified a bunch of anti-union, anti-Dem-supporters measures, Angelides once again was the voice of the opposition. The measures went down to defeat; and the teachers, firefighters, police and other public employees and service workers did not forget--they came out strongly for Amgelides.

Westly, the eBay multimillionaire, positioned himself as a "different kind of politician" or "different kind of Democrat"--ie, not beholden to the unions. He tried to project an air of competent centrism. Much more telegenic, he also argued that he was the more electable, that voters would reject Angelides' recognition that we need higher taxes, at least on the wealthy (whose rates were cut in the late '90s).

Westly might have succeeded, except that he hired the execrable Garry "Negatives R US" South to run his campaign. (He is the one who ran Gray Davis' campaigns for Governor. In 2002 they campaigned against Richard Riordan, running in the GOP Primary, so Davis could face the hapless Bill Simon instead, who he beat by only 5%.)

They went negative early to counteract Angelides' base of support, and Angelides, no shrinkng violet, hit back. The hits filled the airwaves. The upshot? Low turnout. My guess is that Westly's moderates were turned off and never came to the polls. Angelides' more liberal and organized supporters turned out, and he won all over the state.

Who will have the best chance against Schwarzenegger? Will it be the Revenge of the Nerd against the Terminator? Who knows. Maybe Californians are ready for a dose of reality. I certainly hope so, but this is a state built on fantasies.

One thing is certain for candidates trying to decide who to be: If you try to run as a "new" kind of candidate, walk the walk, don't practice the same old negative politics.



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Re: What We Can Learn From The CA Governor's Race (none / 0)

Westly ran a filthy campaign and couldn't raise campaign money from the public. That's a good indicator of his acceptability to the public.

Message: Tell the truth...tell it LOUD, Tell it as funny as possible in spots, tell it every hour of every day...and work 24/7. And make sure you keep the voter in mind not yourself.


just a red meat eatin' Democratic Dawg frontpaging at The Democratic Daily...
by BigDog on Wed Jun 07, 2006 at 10:46:34 AM EST

Re: What We Can Learn From The CA Governor's Race (none / 0)

On California: does anyone know how two congressional write-in efforts worked? Jim Lopez (R) in CA-20 and Mark Hull-Richter (D) in CA-42. Should I put Costa and Miller down as unopposed or did the write-ins get enough votes?


My ActBlue page
by Ament Stone of California on Wed Jun 07, 2006 at 11:06:39 AM EST

Re: What We Can Learn From The CA Governor's Race (none / 0)

This post confuses me a bit.  I think when you consider the dynamics of a Democratic California primary, the fact that Angelides won rather unconvincingly is a pretty big warning sign for November. I think the default position should be that the more progressive candidate should win big, and that didn't happen.  

Whatever his strengths, Angelides isn't going to win over a lot of voters with his personality, and that puts him in tough position against a guy like Arnold.  Also, I think that when voters don't warm to a candidate's personality, negative attack ads are more likely to stick.  

I think Arnold will be all sunny all the time, while independent expenditure groups will sling tons of mud at Angelides.  


by danielj on Wed Jun 07, 2006 at 12:06:22 PM EST

Re: What We Can Learn From The CA Governor's Race (none / 0)

I do not beleive that Westly ran a "filthy" campaign. Garry South ran an incompetent campaign for Westly, I know because I saw it up close as I worked on this campaign. My guess is that South pursued this course of action because of Angelides' reputation as a vicious campaigner, evidenced by past campaigns. The assumption was that Angelides would go negatve and the first negative ad I saw in this race (on TV) was one of  Angelides attacking Westly.
Also, Westly, unlike Angelides, was self-funded and was not relying on "money from the public"  as a factor, he basically bankrolled his campaign. unlike Angelides who received $8 million dollars in campaign assist from a wealthy Sacramento Real Estate Developer and no significant frassroots money (as is patently obvious now)
Angelides had the backing of the Unions and the Dem Party Establishment (Feinstein, Boxer, et al). He was their pre-selected choice. Unfortunetly Westly's campaign had no on-the-ground grassroots network, something South was unfamiliar with. I believe South thought this race could be won in a media blitz and that it would be obvious that Westly was the progressive candidate and more charismatic candidate versus the stogy machine backed hack.

In the end, the whole thing was a pity. To date, I have seen not one Angelides Ad, Bumpersticker or Yard sign, and he's down as much as double-digits in the polls. The mistakes of the Westly campaign are now obvious as now are the mistakes of the Angelides campaign.

If each campaign had spent its time and money attacking the general election opponent,instead of each other, things might have turned out differently.
Yes, I will hold my nose and vote for Phil, and I don't think it will be a blow-out as Arnie has had a hard time getting close to 50% in any poll. I just hope that Arnie does not have enough traction to drag McClintock in with him. The latest Field Poll showed the LG race narrowing to a few percentage points after a large Garamendi lead in the initial poll. (I'd still call this for Garamendi though).


"If you want others to be happy, practice compassion. If you want to be happy, practice compassion." Dalai Lama
by Predictor on Tue Oct 10, 2006 at 02:31:06 PM EST


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